Mission, Vision & Core Values

As we continue the journey to be the best bank in our market and achieve our long-term goals, our new Mission and Vision statements will guide our decisions and align us as an organization to reach the aspirations we have declared for the future. They ensure that Associates understand who we are and where we are headed and help us work toward a single purpose. And, our new C.A.R.E.S Core Values serve as the framework to maintain a healthy workplace and dynamic company culture.

These new statements and values are a result of a six-month project completed by a team of about 20 Associates participating in the Bank’s L.E.A.D program. L.E.A.D participants are selected based on their potential to be influential and effective future leaders. After the team presented the project results to the Executive Management Team and Board of Directors, it was unanimously agreed to adopt these new ideologies which truly represent the voice of our Associates.

MISSION

To inspire and enable the communities we serve to achieve financial stability and success. With a passion for excellence, we strive to exceed the expectations of our customers, associates, and shareholders.

VISION

We will empower our customers to succeed in every aspect of their financial lives. Our community driven culture and ongoing commitment to superior service, innovative connectivity and intuitive technology will expand our relationships for generations to come.

C.A.R.E.S CORE VALUES

“C” for Community

We are proud to invest in and contribute to the communities we serve.

“A” for Associates

We attract and cultivate a diverse talent pool by providing an inclusive atmosphere that fosters growth and prosperous careers.

“R” for Relationships

We believe relationships are more than a series of transactions. We become partners in addressing our customers’ needs.

“E” for Experience

We provide best in class service and a personal experience to our customers in helping them to reach their financial goals.

“S” for Shareholders

Through our reputation and exceptional performance, we deliver consistent returns to our shareholders.

Read our blog “The Path to a New Mission and Vision Statement” to learn more about the approach we took to define these new statements.